Research on the Evaluation Index System of Enterprise's Online Credit in B2C E-commerce

Research on the Evaluation Index System of Enterprise's Online Credit in B2C E-commerce

Loading document ...
Page
of
Loading page ...

Author(s)

Author(s): Fangkai Zhang, Zhou Xu

Download Full PDF Read Complete Article

DOI: 10.18483/ijSci.2094 13 38 117-121 Volume 8 - Jun 2019

Abstract

Online reputation evaluation is a hot topic in e-commerce research. We analyses the existing problems of enterprise reputation evaluation in the current e-commerce environment from various views, then point out the influencing factors of enterprise online reputation in B2C e-commerce. By analyzing the influencing factors of enterprise reputation in B2C e-commerce environment, we construct three dimensions: financial evaluation, user experience and potential evaluation. Finally, we establish an online reputation evaluation index system for enterprises in B2C e-commerce environment.

Keywords

B2C E-Commerce, Online Reputation Evaluation, Index System

References

  1. Wang Y D. An overview of online trust: concepts, elements, and implications [J]. Computer in Human Behavior, 2014, (11): 1-21.
  2. Houser D, Wooders J. Reputation in internet auctions: theory and evidence from eBay[J]. Journal of Economics and Management Strategy, 2006, 15(2):353-369.
  3. Houston, J.H & R.w.spencer, Quality, uncertainty and the Internet: the market for cyber lemon[J], American Economist, 2002,46(1):51-62.
  4. Katsaros P . A roadmap to electronic payment transaction guarantees and a Colored Petri Net model checking approach[J]. Information and Software Technology, 2009, 51(2):235-257.
  5. Jiang W J, Xu Y S, Guo H, et al. Multi agent system-based dynamic trust calculation model and credit management mechanism of online trading[C]. International Conference on Human Centered Computing. Springer, Cham, 2014: 168-181.
  6. Jøsang A, Ismail R, Boyd C. A survey of trust and reputation systems for online service provision[J]. Decision support systems, 2007, 43(2): 618-644.
  7. Wang Y, Vassileva J. A review on trust and reputation for web service selection[C].The 27th International Conference on Distributed Computing Systems Workshops (ICDCSW'07). IEEE, 2007: 25-25.
  8. Ang, Dubelaar, Lee. To trust or not to trust? a model of internet trust from the customer point of view[C]. the 14th Bled Electronic Commerce Conference. Bled: Republic of Electronic Commerce, 2001: 569-578.
  9. Resnick P, Kuwabara K , Zeckha user R , et al. Reputation System s[ J] . Communications of the ACM , 2000, 43( 12) : 45-58.
  10. Dholakia U M, The usefulness of bidders reputation ratings to sellers in online actions[J]. Journal of Interactive Marking, 2015, 19(1):31 - 40.
  11. Ye Diana Wang, Henry H. Emurian (2005). An overview of online trust: Concepts, elements, and implications, Computers in Human Behavior, Volume 21, Issue 1.

Cite this Article:

  • BibTex
  • RIS
  • APA
  • Harvard
  • IEEE
  • MLA
  • Vancouver
  • Chicago

International Journal of Sciences is Open Access Journal.
This article is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) License.
Author(s) retain the copyrights of this article, though, publication rights are with Alkhaer Publications.

Search Articles

Issue September 2019

Volume 8, September 2019


Table of Contents


Order Print Copy

World-wide Delivery is FREE

Share this Issue with Friends:


Submit your Paper