The Impact of business strategy on Corporate Performance: Empirical Study in Jordanian Private Banks

The Impact of business strategy on Corporate Performance: Empirical Study in Jordanian Private Banks

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Author(s): Adnan M. Rawashdeh, Prof. Dr. Tayfun Turgay, Assoc. Prof. Dr. Serdar Saydam

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964 1800 98-106 Volume 1 - Dec 2012


The study evaluates the impact of business strategy on corporate performance in Jordanian private banks. A total of 193 employees from the human resource departments of Jordanian private banks had responded to adapted questionnaire that measured two independent variables (cost reduction and differentiation) and corporate performance. The results reflected a positive and statistically significant relationship of (cost reduction and differentiation) with corporate performance. This study recommends banks management to keep engaging in correcting their business strategy to manage challenges in this changing business environment in order to create and sustain superior bank performance.


Business strategy, corporate performance, Jordanian private banks


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International Journal of Sciences is Open Access Journal.
This article is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) License.
Author(s) retain the copyrights of this article, though, publication rights are with Alkhaer Publications.

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